Going Once, Going Twice… Exciting New Auction Rewards for Mileage Plus Members

Mileage Plus(R) customers can now bid miles on united.com/auctions for innovative travel experiences and big-ticket items

CHICAGO, Nov. 2 /PRNewswire-FirstCall/ — What do a shark-diving expedition, a dinner party prepared by a gourmet chef, a relaxing massage and a new Chrysler Crossfire all have in common? They are all unique auction items available to United Airlines’ Mileage Plus(R) customers when they log onto united.com/auctions to bid their miles on big-ticket awards, or extraordinary life experiences.

“The Mileage Plus auction Web site is another creative way to deliver more personalized, exclusive award choices for our most valuable Mileage Plus members,” said Kenneth Feldman, United’s vice president of Loyalty and e-commerce. “We’re offering unique auction items that money can’t buy, such as a bird’s eye view from the flight deck of one of United’s flight simulators and a tour of our maintenance base in San Francisco.”

The Mileage Plus auction Web site is part of United’s ongoing effort to provide compelling redemption opportunities to Mileage Plus members beyond free flights. Mileage Plus customers have long been able to enjoy the benefits of Red Carpet Club memberships, cruise vacations, and newspaper and magazine subscriptions. More recently, United added the opportunity to redeem miles for hotel stays, car rentals, and music downloads. Mileage Plus customers can also donate accumulated miles to the United Charity Miles program. For more information, a complete list of Mileage Plus partners, or to enroll, visit united.com.

For details and to bid your miles on exciting awards that money can’t buy but Mileage Plus Miles can, visit united.com/auctions.

About United Mileage Plus

United Mileage Plus, with over 45 million enrolled members, has been voted the best frequent flyer program by readers of Business Traveler for the past nine years (Nov. 1996-Nov. 2004) by Travel Savvy magazine (Sept. 2004-Sept. 2005) and by Global Traveler (Nov. 2004-Nov. 2005). It also received the 2005 Frost & Sullivan CEO Choice Award for Best Frequent Flyer Program. Members earn miles by flying on United, Ted(SM), United Express(R) or Star Alliance airlines, or by purchasing products or services through the comprehensive network of over 100 participating Mileage Plus partners at more than 10,000 locations worldwide. Mileage Plus also offers one of the most extensive selections of award travel destinations, including 790 destinations in 138 countries. For more information, a complete list of Mileage Plus partners, or to enroll, visit united.com.

About United

United Airlines (BULLETIN BOARD: UALAQ) operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United’s 57,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company’s Web site at united.com.

Terms and Conditions

By bidding on an item, you agree to be bound by the following terms and conditions of this agreement.

— Neither United Airlines, Inc., its third party service provider, nor
Mileage Plus Auctions is an “auctioneer” in the traditional sense.
Although we are referring to Mileage Plus Auctions as an online
auction website, it is important to realize that we are not a
traditional “auctioneer.” Instead, our Website united.com/auctions
acts as a venue to allow Mileage Plus members to bid for and acquire
awards utilizing mileage bidding in an auction-style format commonly
referred to as “online auctions”.
— Void where prohibited.

— In order to enter the auction site you will need to be a registered
user on united.com and enter your Mileage Plus number.
— You must complete a bidder’s profile and provide an e-mail address
prior to bidding. As a condition of bidding, you agree to receive
e-mails at this e-mail address.

Bidding Rules
— You must have enough available Mileage Plus Miles in your account at
the time you place your bid, and at the time you win the bid.
— All bids are final. If you choose not to accept an item successfully
bid upon, you forfeit all claims to Miles redeemed for the item and
United Airlines shall have the right, at its discretion, to resubmit
such items for auction.
— If a new bid is made during the final ten minutes of any auction, the
auction will be extended by 10 minutes.
— Earlier bids of the same amount win over later bids.
— If the auction closes before your bid is completed, your bid is not
— A bid is considered “completed” once you receive the bid notification
— If your submission is interrupted and you do not get to the Thank You
Confirmation Page, you must resubmit your bid.
— If you are the validated winner of the auction, redeemable miles will
be immediately deducted from your account.
— If you have insufficient redeemable miles in your account to
support your bid, United will default to the next highest
qualifying bidder and allow another 10 minutes of bidding to
— After this time, United will again validate that the next first
qualifying highest bidder has the sufficient amount of redeemable
miles in their account to support their bid.
— This process will continue until the next first qualifying highest
bidder has sufficient redeemable miles to support the bid; and at
that time United will immediately deduct those redeemable miles
from their account.

Winning an Auction
— Miles deducted from your account will appear as a “reward redemption”
on your statement of account activities.
— No cash substitution of successful bid items is permitted or allowed
— Decision of judge (United Airlines) is final.
— If you are the winner of an auction item, you agree to comply with all
additional terms and conditions that may be applicable to the item and
your use of the item, including terms set forth in the item’s
description, restrictions set forth on event/travel tickets, and rules
imposed by event sites/venues. United Airlines shall not be
responsible for or liable to you in connection with any restrictions,
qualifications, or other terms and conditions imposed by any third
party provider of the auction items/services.

Auction winners assume all risks of loss or injury, whether personal or
property damage, arising from any use of the item or services, and United
Airlines will not be held liable for any such loss, injury or personal or
property damage. Notwithstanding anything herein to the contrary, and in
addition to any rights or remedies afforded at law or in equity, the
winner hereby releases United Airlines and its respective subsidiaries,
affiliates, officers, directors, stockholders, agents, employees,
licensors and third party service providers from any liability whatsoever
for, and waives any and all causes of action related to, any such loss,
injury or personal or property damage, whether under a theory of contract,
tort (including negligence), warranty or other theory. If a minor uses any
item/service related to a winning bid, each minor’s parents or legal
guardians further agree to indemnify, defend and hold harmless United
Airlines and its subsidiaries, affiliates, officers, directors,
stockholders, agents, employees, licensors and third party service
providers from any claims, costs, injuries, losses, or damages described
herein which may be suffered by such minor.
In the case of auction packages that include access to events, should all
or a primary portion of the packaged events be cancelled, upon prompt
written notice to and verification of the same by United Airlines, United
Airlines may re-credit all or a portion of the applicable Miles to your
Mileage Plus account. No refunds will be given if there is a postponement
or time change of an event due to events beyond United Airlines’ or its
agent’s control.

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