Palm Springs’ Most Famous Resort Is Now the Most Beautiful

The Palm Springs Riviera Resort Will Host Three World-Famous Beauty Competitions, Including Mrs. America, Over Two Consecutive Weeks.

PALM SPRINGS, Calif., Aug. 4 /PRNewswire/ — No, we’re not talking about most beautiful looking. Although looking beautiful is part of a history-making September at the Palm Springs Riviera Resort. Over two consecutive weeks, the resort is hosting three world-famous beauty competitions: Mrs. America, September 7, 2005; Miss California USA and Miss California Teen USA, September 9-11, 2005.

The Riviera, legendary for historic performances featuring the likes of Frank Sinatra, Bing Crosby, even Elvis, and current celebrities like Will Smith and Beyonce, is continuing their famous tradition with these three back-to-back-to-back events. Since 1977, Mrs. America has celebrated the 65-million married women of America known in some circles as “America’s greatest natural resource.” This is the 29th annual event, and it will be broadcast around the world at U.S. military installations, consulates, and ships at sea throughout the American Forces TV Network … in addition to being aired as a PAX-TV Network special.

The competition will take place at 8 p.m. alongside the largest pool in Palm Springs.

For the first time, the new Miss California USA program will institute a special awards program, “The Beauty of California” awards. “The Beauty of California will bring together the beauty of the Miss California USA and Miss Teen USA contestants with the unparalleled beauty of California. Honorees, including individuals, local businesses and corporations, will be recognized for their contribution to the beauty and “well being” of California.

But the events are not simply “eye candy.” They represent a boom in revenues to the city and local establishments. In fact, local hotelier Ed Svitak of the host Riviera Resort stated, “The three events should lead to more than $750,000 in room sales and retail and restaurant sales.”

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