“Legendary Service at The Ritz-Carlton” — A Seminar for Business Executives;

All Proceeds From Sept. 23 Session to Benefit Hurricane Katrina Disaster Relief Fund

CHEVY CHASE, MD — (MARKET WIRE) — 09/13/2005 — Area business executives are invited to register for a special seminar entitled “Legendary Service at The Ritz-Carlton,” September 23, 2005 at The Ritz-Carlton, Pentagon City in Arlington, Va. All proceeds from the $1,500 per person session will benefit the Hurricane Katrina Disaster Relief Fund, and will be matched by The Ritz-Carlton Hotel Company, L.L.C. and Marriott International. Many New Orleans employees, and their families, of both hospitality companies were affected by the hurricane and are being assisted by the fund.

The 8:30 a.m. to 4:00 p.m. session, conducted by The Ritz-Carlton Leadership Center, is designed for businesses interested in learning about the two time Malcolm Baldrige National Quality award-winning company’s service philosophy and core values. “By the completion of the course, we believe attendees will gain a clear understanding of how this can translate into exceptionally high levels of customer satisfaction and loyalty,” said Simon F. Cooper, president and chief operating officer.

More than 5,000 companies from around the world have attended “Legendary Service at The Ritz-Carlton,” according to Diana Oreck, vice president of The Leadership Center. The course agenda will include:

– The Ritz-Carlton Philosophy and Mystique (The Gold Standards)
– The Ritz-Carlton Pyramid (the corporate Business Management Model)
– Key Processes (selection/orientation/Day 21, Day 365, Training
Certification and Daily Lineups)
– The Ritz-Carlton Employee Empowerment Process
– Using Guest Recognition Programs to Build Customer Loyalty

Presenters for “Legendary Service at The Ritz-Carlton” will include Simon Cooper, Sue Stephenson, Senior Vice President, Human Resources, and Diana Oreck. “This class will greatly enhance participant’s knowledge and understanding of the key components to business success,” said Cooper. “The learning objectives are: effective human resources, training, and organizational effectiveness processes; how empowerment leads to customer loyalty; and how consistency leads to excellent customer service,” he explained.
Registration for “Legendary Service at The Ritz-Carlton” is $1,500 per person. In addition to the daylong session, the fee includes continental breakfast, lunch, two refreshment breaks, and all materials/hand outs. The fee must be paid by credit card. For more information, call (703) 412-2760.

The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, MD, (USA) currently operates 59 hotels in the Americas, Europe, Asia, the Middle East and Africa. Over 20 projects are under development around the globe with hotel openings planned for Grand Cayman, Moscow and Beijing over the next year. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service. For more information contact Ritz-Carlton toll free reservations at 1 (800) 241-3333, your travel consultant or visit www.ritzcarlton.com.

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