Seattle Tour and Seattle Travel Industry Launches the Go Seattle Card

SEATTLE, June 30 /PRNewswire/ — Recent significant venture investment in Smart Destinations has resulted in the expansion of the company’s Seattle technology headquarters, run by company co-founder and Chief Technology Officer Tyler Brooks. A Northwest native, Brooks was previously founder and owner of Purchase Net, Inc., which sold to Sybase 10 years ago, and a former engineer with Asymetrix. He invented most of the technology on which Smart Destinations’ all-inclusive attractions “smart” card is based. All of Smart Destinations’ information infrastructure, terminal networks and research and development are run from Seattle under Brooks’ direction.

Thanks to North Hill Ventures, the investment arm of Capital One Bank, and Zon Capital Partners, and based on the success of its Go Boston Card and Go San Francisco Card, Smart Destinations has secured $4.25 million in Series A venture funding. As a result, Brooks has hired three new staffers in the company’s Seattle technology headquarters. Visit for more information.

“I have always been interested in applying my technical skills to interesting business problems,” notes Brooks. “I previously worked with (CEO) Kevin McLaughlin at Sybase, and when he called to say he and (president) Cecilia Dahl had an idea to fill a void in the travel industry, but needed a proprietary technology system, the opportunity was significant. Investment in the travel industry is rare these days, but our systems provide the Go Cards with a unique value proposition and business model that set us apart.”

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About Smart Destinations

Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day” price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit or call 617-671-1001.

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