Shell Hospitality Reports Trends in Holiday and Family Travel

SCOTTSDALE, Ariz., Dec. 9 /PRNewswire/ — Location, location … and space are increasingly paramount in planning family vacations, according to Shell Hospitality, one of the nation’s largest private operators of hotel and vacation-ownership properties.

Shell Hospitality reports strong holiday reservations and a noticeable increase in multiple-room, multigenerational bookings. “We’re seeing more and more family travel with grandparents, aunts, uncles and cousins,” says Karen Johnson, Shell senior national sales and marketing director. “Moreover, we’re seeing families book several rooms and use our guestroom suites as holiday staging areas, bringing in holiday ornaments and arranging for in-suite catered dinners.”

The company’s findings are supported by recent surveys released by American Express, the Travel Industry Association of America (TIA), and industry consultants Yesawich, Pepperdine, Brown & Russell. All have predicted strong holiday travel and increasing travel with extended family members.

Shell Hospitality operates destination hotels and resorts in Anaheim, San Diego, San Francisco, Scottsdale, Tucson, Las Vegas and Chicago, five resorts in Hawaii and several winter resorts in Oregon, Wisconsin, British Columbia and Ontario, Canada.

According to Johnson, Shell Hospitality compiles data from their varied properties to determine the top three decision factors in family travel planning. In order of importance, the company ranks:

1) Location/destination. Nearby access to family attractions and
recreation options including amusement parks, visitor attractions,
beaches, golf courses and ski resorts and/or proximity to nearby
relatives and friends.

2) Room/suite size and amenities. Spacious guest rooms with enough
space to relax with multiple family members along with kitchen
amenities for convenience and tech-connections that allows
multi-generations to check email and stay connected.

3) Resort amenities and proximity. Resort amenities including pools,
fitness, game rooms and proximity to other family members’ guestrooms.

Shell Hospitality room sizes range from larger-than-average in the heart of the San Francisco shopping/theatre district to casitas in Tucson to 1200 square-foot condos in Ontario, Canada. Holiday rates range from low $100s to $350 with availability at all properties except Southern California and Hawaiian resorts.

For information and reservations, visit or call 800.768.4544.

About Shell Hospitality

Shell Hospitality is a subsidiary of Shell Vacations LLC, a privately held real estate services firm with corporate offices in Northbrook, Illinois. The company owns and operates vacation ownership resorts ( and resort hotels ( throughout the U.S. and Canada.”

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