Snowland at Great Wolf Lodge

Becker Group Teams With Leading Family Resort To Create Indoor Winter Wonderland

BALTIMORE, Dec. 7 /PRNewswire/ — The Becker Group, one of the nation’s premier experiential marketing firms, today announced that it has partnered with indoor waterpark industry leader Great Wolf Resorts, Inc. to create an immersive, interactive holiday winter wonderland within six of the company’s Great Wolf Lodge properties. The attractions, which will be on display from December 2nd through December 31st, will replicate the wonder of Santa’s North Pole inside the lobby of each property.

As part of the project, Becker Group worked with Great Wolf Resorts to transform the lobbies at the six properties into “Snowland,” capturing the magical experience of walking inside Santa’s workshop at the North Pole. The experience features simulated indoor snow, ice and icicles including continuous indoor snowfall (through an overhead snow machine); multiple 24- foot Christmas trees including a Santa station; and giant overhanging snowflakes and winter decor.

“Great Wolf Lodge is one of the nation’s premier family resorts renowned for delivering an incredible experience for both parents and children alike,” said Glenn Tilley, President of the Becker Group. “We greatly enjoyed combining our creative forces to develop an interactive, immersive experience that channeled the fun and imaginative atmosphere of Great Wolf Lodge into a holiday attraction that is sure to be deeply enjoyed by resort guests of all ages.”

About Great Wolf Lodge

Great Wolf Resorts, Inc.(TM) (NASDAQ:WOLF) is the nation’s leader in indoor waterpark destination resorts and owns and operates its family resorts under the Great Wolf Lodge(R) and Blue Harbor Resort(TM) brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa. and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Great Wolf Lodge properties are currently under development in Niagara Falls, Ontario; Mason, Ohio; Chehalis, Wash. and Grapevine, Texas.

About The Becker Group

The Becker Group has more than fifty years of experience creating immersive, entertaining attractions and brand-based experiences for a wide variety of clients and venues including shopping malls, consumer brands, movie studios, television networks, theme parks, museums and casinos across the globe. The award-winning experiential marketing company is headquartered in Baltimore, Maryland and has offices in Los Angeles, St. Louis, Salt Lake City, Miami, Barcelona, Spain and San Paulo, Brazil. For more information visit

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