Travelers Advantage(R) 20th Anniversary Sweepstakes….

Celebrate Milestone With European Adventure to Italy Grand Prize

NORWALK, Conn., Dec. 20 /PRNewswire/ — Ronald Reagan began his second term as the 40th President. Out of Africa was the best picture. A hole was discovered in the Ozone Layer. New Coke was launched, only to be replaced by the original months later. And a leading travel club — Travelers Advantage — was born.

Twenty years ago, in 1985, great legends were born or re-born, and in celebration of this milestone, Travelers Advantage is doing what it does best — holding an elaborate 20th Anniversary European Adventure To Italy sweepstakes.

Over the last two decades, Travelers Advantage has established itself as the 10th largest leisure travel agency in the United States, according to Travel Weekly, serving millions of members, and delivering $160 million in cash bonuses.

The European Adventure sweeps — which runs through Jan. 31, 2006 — includes round-trip airfare, first class hotel accommodations and a luxurious trek through some of Italy’s most popular regions, a retail value of $4,300. People can enter the free contest at The winner will be chosen in a random drawing from all eligible entries on Feb. 1, 2006. The eight-day, seven-night trip for two includes sightseeing in Rome, Venice, Florence and scenic drives through Tuscany.

“Many cultural milestones have been celebrated in the last two decades, and European adventures have soared in popularity in recent years,” said Julia Ryan, vice president of Travelers Advantage and “What better way to celebrate our 20th anniversary than giving one very lucky traveler a journey through Italy’s most fabulous cities?”

Highlights of the trip include stops at the Forum, Colosseum, Sistine Chapel and Circus Maximus in Rome; a private canal cruise in Venice, with treks to St. Marks Square, the Byzantine Basilica, Doges Place and the Bridge of Sighs; and a sightseeing audio tour of Florence that includes the Duomo, Signoria Square, the Santa Croce Basilica and a panoramic view from Piazzale Michaelangelo. Scenic drives through Umbria, over the Apennine Mountains, through the Chianti vineyards of Tuscany and along the shores of Lake Garda are all a part of this lavish adventure.

As it celebrates its 20th Anniversary, Travelers Advantage has announced the Top 20 best places to celebrate anniversaries, including Rome:

1. Rome
2. Honolulu, Hawaii
3. Cabo San Lucas, Mexico
4. St. Maarten
5. Puerto Vallarta
6. Cancun, Mexico
7. Kahului, Hawaii
8. Las Vegas
9. Fort Lauderdale, Fla.
10. London
11. Aruba
12. Lihue, Hawaii
13. Miami
14. Phoenix
15. Orlando, Fla.
16. Chicago
17. Seattle
18. Denver
19. Houston
20. Atlanta

About Travelers Advantage

Members of Travelers Advantage ( or 1-877-841-1335) can save money on air travel, cruises, car rentals and accommodations, as well as earn five percent cash back on eligible travel booked with preferred providers through the service. Travelers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

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