Trump Entertainment Resorts Debuting Brand New Lounge

ATLANTIC CITY, N.J., July 19 /PRNewswire-FirstCall/ — Trump Entertainment Resorts, Inc. (“Trump”) (NASDAQ:TRMP) announced today that four new amenities at the Trump Taj Mahal Casino Resort (the “Taj Mahal”) have or are scheduled to open during the month of July, 2006. The new facilities include:

* Ego, Trump’s new casino bar and lounge;
* Trump Exchange, the new branded Trump retail store;
* The Asian Pit, Trump’s new Asian gaming area; and
* The Rim, Trump’s new noodle bar.

“Ego and Trump Exchange are the first of many new dining and retail venues that we are planning to open at the Trump casinos in an effort to expand the amenities and entertainment options available to customers,” said Mark Juliano, Chief Operating Officer of Trump Entertainment Resorts. “Also, the opening of The Asian Pit this weekend and the planned opening of The Rim later this month represent even more amenities for our customers to enjoy that will enhance the overall entertainment experience at the Taj Mahal.”

Juliano continued, “As we continue to develop our complete plans for the dining and retail overhaul of our properties, we believe that these first four new amenities will exemplify the quality of new venues coming throughout the company.”


Characterized by quality entertainment and a new signature martini menu, Ego opened for business over the 4th of July weekend as Atlantic City’s newest casino bar and lounge. The 11,000 square foot facility has seating for up to 360 guests, who will enjoy live entertainment seven nights a week. Performing for guests Friday through Sunday will be Ego’s house bands, Elan and Dane Anthony & The Edge. Elan will also perform from 7 p.m. – 11 p.m. on Monday and Tuesday, with Dane Anthony & The Edge playing the same hours on Wednesday and Thursday. Entertainment appears on stage from 7 p.m. – 3 a.m. on Friday and Saturday. Prominent contemporary lighting elements, 27 flat screen televisions and 4 private seating cabanas will complement the diamond-shaped bar and top-quality sound system. Ego is located on the casino floor.


As a branded Trump retail store, Trump Exchange features a wide array of Donald J. Trump apparel and goods in addition to other inventory that includes “Apprentice” merchandise, Taj Mahal logo items, designer handbags and the Trump Getaway Spa collection. Included in the 4,000 square foot facility are Donald J. Trump dress shirts, ties, golf shirts, cologne, wallets, belts and watches. Located on the Taj Mahal’s second floor promenade, Trump Exchange opened on July 12th, 2006.


Located directly across from Ego on the casino floor, Trump’s dazzling new Asian Pit at the Taj Mahal opened on July 14th, 2006. The pit features 15 new gaming tables, including 4 mini-baccarat tables, a midi-baccarat table, 6 pai-gow poker tables and 4 pai-gow tile tables. The Asian Pit, elevated above the casino floor, is also accented by new lighting elements and ceiling fixtures.


The Rim, Trump’s new gourmet noodle bar at the Taj Mahal, will also be located on the casino floor adjacent to Ego and directly across from The Asian Pit. At the Rim signature dishes will include Choy Sum with Oyster Sauce, Kim Chee, Congee’s and noodle dishes. The Rim is scheduled to open on July 29th, 2006.

“We have developed and are implementing a physical improvement and development plan for our Atlantic City operations that is designed to increase our financial strength by aiming to create a new standard of excitement and entertainment for our customers,” said James B. Perry, President and Chief Executive Officer of Trump Entertainment Resorts. “As our capital investment schedule continues to move forward across the company, we believe that the combination of casino and hotel redevelopment and new retail and dining venues will grow our market share of gaming revenues and enhance our shareholder value.”

About Trump Entertainment Resorts

Trump Entertainment Resorts, Inc. (the “Company”) is a leading gaming company that owns and operates three properties. The Company’s properties include Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the Boardwalk in Atlantic City, New Jersey, and Trump Marina Hotel Casino, located in Atlantic City’s Marina District. Together, the properties comprise approximately 371,300 square feet of gaming space and 3,180 hotel rooms and suites. The Company is the sole vehicle through which Donald J. Trump, the Company’s Chairman and largest stockholder, conducts gaming activities and strives to provide customers with outstanding casino resort and entertainment experiences consistent with the Donald J. Trump standard of excellence. Trump Entertainment Resorts, Inc. is separate and distinct from Mr. Trump’s real estate and other holdings.

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